What makes us different?
- First, we focus on women.
We cater to women’s needs in an industry that is dominated and shaped by the needs of men.
The financial industry has evolved around risk assets in order to gain higher returns. Men who dominate the industry are generally more comfortable taking and understanding higher investment risks. As women tend to be more risk averse by nature we deliver investment strategies that are less risky and more suited to individual lifestyle choices.
As a rule, the simpler it is to understand an investment the better it is. We are not affiliated to any investment entity, so we choose the most appropriate products available in the asset class suited to you. We ensure that you are fully aware of the risks of investments and how they work to generate income. We look beyond the conventional models and combine financial and real assets for protection, liquidity, and income.
- Second, focus on cost efficiency, with a transparent fixed fee.
Unlike many asset managers, whose fees are based on a percentage of assets under management ( up to 1% – 2% of total assets is normal in asset management), we have a transparent fixed fee policy which means we are not incentivised take risks with your money, and our fees do not restrict the growth of your assets. For added transparency, our systems give you a complete see through of portfolio and investment costs including brokerage, custody and banking fees, legal fees, and other administrative costs.
If you want any of our add-on services in real estate and lifestyle and concierge, then an extra fee is applied for regulatory reasons.
- Third, focus on consolidated reporting and risk management
Reporting and risk management are the two most important pillars of wealth preservation as they tie in to transparency and better decision making. Our cutting edge reporting system allows our clients to access consolidated reports in real time as well as on chosen regular intervals.
Reporting involves consolidating the performance of all the assets in the
portfolio, held at brokers, banks and custodians and comparing that performance to chosen benchmarks or objectives. These reports are the basis of our advisory discussions with you.
Risk management involves employing more quantitative methods like correlation analysis, factor sensitivity analysis, stress tests and such to make sure the portfolio is well diversified from a risk perspective, and can perform well under different economic scenarios.